About

Hello! I’m Nikolina.

I founded Rename in 2009. It is a statement jewelry brand, with each piece designed and handmade by me in my workshop in Belgrade.

Rename started as a hobby during my last year of graphic design studies. I discovered acrylic material and loved that I can combine my digital skills with handcrafting. Very soon Rename became a passion and a full time job. Today it is well known for its modern, innovative and minimalistic design, inspired by art, design, architecture and nature.

I love the dynamics and the diversity of my job. From first glimpse of an idea being born, sketching, making prototypes, choosing materials, to final realization of collection, creating editorials, promotions, collaborating with other creatives and interacting with customers.

If you have any questions or just want to say hi, please feel free to contact me.

Thank you for your interest and support!